Business Culture Design
Develop Your Corporate Culture with the Culture Map
Second Edition
9783593518909
Distributed for Campus Verlag
Business Culture Design
Develop Your Corporate Culture with the Culture Map
Second Edition
A practical guide to fostering and maintaining corporate culture through Sagmeister's Culture Map.
The idea of corporate culture is a much-discussed concept in today’s business world, but often it only comes into focus as a response to problems in the workplace. Business Culture Design changes the conversation, taking a proactive approach to fostering and maintaining corporate culture. Simon Sagmeister introduces readers to the patterns and behaviors that form the foundation of positive culture through his innovative Culture Map, a colorful visual tool for managers and employees alike. Sagmeister’s Culture Map will prove invaluable for high-level business activities such as mergers and acquisitions, but also for daily interactions between colleagues, which is the place where corporate culture is truly forged.
The idea of corporate culture is a much-discussed concept in today’s business world, but often it only comes into focus as a response to problems in the workplace. Business Culture Design changes the conversation, taking a proactive approach to fostering and maintaining corporate culture. Simon Sagmeister introduces readers to the patterns and behaviors that form the foundation of positive culture through his innovative Culture Map, a colorful visual tool for managers and employees alike. Sagmeister’s Culture Map will prove invaluable for high-level business activities such as mergers and acquisitions, but also for daily interactions between colleagues, which is the place where corporate culture is truly forged.
214 pages | 143 color plates | 6 3/4 x 8 1/4 | © 2023
Economics and Business: Business--Business Economics and Management Studies
Table of Contents
Contents
Introduction 7
Chapter 1
Culture: In the Thick of Things 9
Corporate culture in a nutshell 9
The Culture Map-a preview 15
Chapter 2
Organizations as Organisms 19
The secret of viability 19
The dynamic of organizational elements 31
Culture as a competitive advantage for humanity 36
Chapter 3
The Culture Map 53
Features of the Culture Map 53
The seven colors of the Culture Map 66
Hexagon perspectives 150
Chapter 4
Corporate Culture Management 155
The Culture Map Initiative 155
Business Culture Design in practice 164
Selective Business Culture Design 178
Acknowledgements 195
Notes 197
Index 207
Introduction 7
Chapter 1
Culture: In the Thick of Things 9
Corporate culture in a nutshell 9
The Culture Map-a preview 15
Chapter 2
Organizations as Organisms 19
The secret of viability 19
The dynamic of organizational elements 31
Culture as a competitive advantage for humanity 36
Chapter 3
The Culture Map 53
Features of the Culture Map 53
The seven colors of the Culture Map 66
Hexagon perspectives 150
Chapter 4
Corporate Culture Management 155
The Culture Map Initiative 155
Business Culture Design in practice 164
Selective Business Culture Design 178
Acknowledgements 195
Notes 197
Index 207